3/16/2023 0 Comments Spotify netflix gen spotify blend![]() ![]() TikTok is more of a direct substitute for YouTube (and Instagram) than Netflix or Spotify. Spotify believes its concerns about Gen Z could also present an opportunity. ![]() They have to appeal to a new generation of users raised almost entirely on mobile devices. The very services that brought millions of media consumers onto the internet and redefined culture are now confronting the challenge of middle age. It cited problems with sign up via a third party provider. ![]() When Spotify reported disappointing user growth in the second quarter, it blamed the pandemic, which has made growth choppy and forecasting hard. TikTok has introduced its own music service in Brazil, Indonesia and India, and it's starting to get a following. But TikTok is now more of a rival in a lot of emerging markets. People hear a song on TikTok and then go to Spotify to listen to the whole thing. ![]() Spotify has long seen TikTok as a friend and a funnel. Young people also listen to the radio less often than older people. Young people don't work, and often travel with their parents. People listen to podcasts on their way to work, and in transit. Some of this may be a function of their youth. The average person in Gen Z listens to fewer podcasts than millennials, Gen Xers or baby boomers. But several executives at the company have expressed concern in the past few months about Generation Z, people born in the early 2010s. Spotify is the most popular paid audio service in the world and continues to add tens of millions of customers a year. Transcribed image text: Case Study 2 Question 3 & Question 4) Spotify Has a Gen Z Problem. ![]()
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